► a. The total number of inbound links to a page of a web site ► b. The subject matter of the site providing the inbound link to a page of a web site ► c. The text used to describe the inbound link to a page of a web site ► d. The number... Read More

► A. Not Modified ► B. Moved Permanently ► C. syntax error in the request ► D. Payment is required ► E. The request must be authorized before it can take place B. Moved Permanently Read More

There is no specific number of words a page should be for SEO purposes. Read More

how popular your site is, how often Google?s spiders typically come around, how deep in the site the changes have been made, and more. Read More

► a. It is a form of XML ► b. It stands for Real-time streamlined syndication ► c. It is a good way of displaying static information ► d. It is a Microsoft technology a. It is a form of XML Read More

Actually, we get most of our clients through calls and emails to us. A typical week after the Newsweek piece came out had between 15-30 inquirie. Now, that's down to between 5-10. Mostly, people know about us through finding the SEOmoz website... Read More

► a. Not to index the homepage and not to follow the links in the page ► b. Not to index the page and not to follow the links in the page ► c. To index the page and not to follow the links in the page ► d. Not to index the page but to... Read More

► a. Spreading ► b. Dilating ► c. RSD (real-time synonym detection) ► d. Stemming ► e. Branching d. Stemming Read More

Pick the low- hanging fruit. Eliminate excess (graphics, multimedia), cut your prose in half, and optimize the rest. (you could install mod_gzip etc. in less than an hour also). The main thing is to make sure that your home page loads quickly. Read More

Question : What will the following robots.txt file do? User-agent:Googlebot Disallow:/*? User-agent: Scooter Disallow:           Answers: ► a. It will allow Google to crawl any of the ... Read More

Yes, CSS has made it possible to transform table-based layouts into CSS-based layouts. Typically this reduces page size by 25 to 50%. The ratio of content to markup improves dramatically. Read More

► a. Waves ► b. Flux ► c. Shuffling ► d. Swaying b. Flux Read More

► a. Yes ► b. No b. No Read More

► a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment ► b. It refers to the importance attached to getting the right keyword density ► c. It refers to the fact that the... Read More

This is akin to asking what is the ROI for usability. Speed is a key component of usability. Small improvements in speed can take critical pages below typical attention thresholds, and dramatically lower bail-out rates and abandoned shopping carts. I... Read More

► a. They are two-way links (reciprocal links) ► b. They are from authority websites ► c. They are voluntary in nature ► d. They are from .edu or .gov extension websites a. They are two-way links (reciprocal links) Read More

No. But according to the response time research that I read, and mention briefly in the book, you can have response times that are too fast, and this increases errors. But on the web, that is unlikely to happen anytime soon. Read More

► A. less than 30% ► B. 30 percent ► C. more than 30% A. More than 30% Read More

Many of the weblogs I view source have lots of embedded formatting, like font tags and complex CSS classes. Many weblogs are also by their very nature verbose :) I'd advocate using higher-level type selectors in CSS, contextual selectors, and to... Read More

► a. It will open up the Google help pages applicable to www.globalguideline.com.com/seo ► b. It will find pages about help within www.globalguideline.com.com/seo ► c. It will only find page titles about help within www.globalguideline.com... Read More

► a. It is the main body of text on a particular web page ► b. It is the text within the left or top panel of a web page ► c. It is the visible text that is hyperactive linked to another page ► d. It is the most prominent text on the page... Read More

Yes, there are a number of products, mainly for optimizing HTML and JavaScript. SpaceAgent from Insider Software, VSE Web Site Turbo from VSE Online, and of course automated graphical tools. I test and demonstrate many of these products in the book.... Read More

Too many HTTP requests. This is due to the overuse of images and external files. We're also seeing a trend of too many external JavaScript and CSS files in the HEAD. This delays the display of your content as they must load first. Read More

It depends on the type of site. For informational sites like GlobalGuideLine.com or news-related sites, the graphics should be kept to a minimum. With the advent of widespread support of CSS, you can now create many pleasing effects without graphics.... Read More

Yes, there is a tradeoff for some techniques between IA and WSO, and with Search Engine Optimization (SEO). Good IA has a logical hierarchy and clear, unambiguous labels. Some WSO techniques uses short abbreviated names and URLs to achieve savings,... Read More

I have not seen any studies specific to this, although I have some observations. I assume you mean for readability and usability, and not for SEO. For a multipage article, we found at GlobalGuideLine.com that page views dropped off dramatically after... Read More

► A. 20% of the WebPages of the website have been indexed by the search engine ► B. Only 20% of the pages of the website will be indexed by the search engine ► C. 20% of the websites pages will never be indexed ► D. The website ranks in... Read More

Yes, this is also called coding motion out of loops, and is one of Bentley's 27 rules for code tuning. Also, using local variables is much faster. Many of these refactorings are covered in Chapter 10, "Optimizing JavaScript for Execution Speed." Read More

Yahoo.com has the most highly optimized home page as searches shows. They use URL abbreviation to save nearly 30% off their home page HTML. But even Yahoo has bloated up, they have nearly 300 links on their front page. WebReference.com of course. Read More

I'd pick the low-hanging fruit. Eliminate excess (graphics, multimedia), cut your prose in half, and optimize the rest. (you could install mod_gzip etc. in less than an hour also). The main thing is to make sure that your home page loads quickly... Read More

Yes, I have read that. That is poorly supported elsewhere, I spend the first chapter showing why response times are important, summarizing key research into HCI and response times. However, there are factors that can affect how we perceive delays,... Read More

I don't advocate making your entire HTML page into one single line. Some editors can choke on long lines, older versions of the Oracle info server can choke on long lines, and if you email your pages (as we do at webref), some email programs can... Read More

The number of outbound links on the page that contains the inbound link to a page of a web site. Read More

Moved Permanently. Read More

Google Read More

Creating multiple pages and hiding them from the website visitors. Read More

The web browser trick, which attempts to keep a visitor captive at on a website. Read More

SEO is one of the most effective things you can do online, getting your web site optimized in such a way that the search engines will reward you by basically sending traffic your way. SEO is not really that simple, but the bottom line is, if your... Read More

who?s doing it, their knowledge and skill levels, as well as the types of keyword phrases you?re targeting. Read More

Typically you?d want your Title tag and your main headline to be different because they serve different purposes. But if it?s a major undertaking to ensure this doesn?t happen, it?s not a deal breaker as far as SEO is concerned, assuming you have... Read More

Whether it?s in a sub-directory or subdomain doesn?t make too much difference, although if it?s in a subdomain you may have more chance of it showing up in the search results at the same time that your main domain also shows up, than if it?s in a sub... Read More

For a new site - it's fairly dangerous. For more established sites that already have quite a few links, it's not as problematic. Still, you should always be asking yourself whether Matt Cutts would want to count that link if given the... Read More

That's a great idea, but I think it deserves its own post - I'll try to make time tonight. Read More

That's a pretty spiffy idea, actually. It wouldn't surprise me at all to see Google seeding their "anti-trust" crawlers with bad sites and then using the machine-learning algos to pick up on shared traits of URLs they'd rather not have... Read More

Tough to say - I use Hitwise only very occassionaly, and primarily as a way of checking how skewed data from Alexa is. Hitwise is a better tool for those on the business and marketing side of big brands, who want to compare what their competition is... Read More

► A. 1 week ► B. 3 weeks ► C. 2 months ► D More than 3 months C. 2 months Read More

 a. True ► b. False b. False Read More

► a. Having a clear hierarchy and text links ► b. Every page should be reachable from at least one static text link ► c. If the site map is larger than 100 or so links, you should break the site map into separate pages ► d. Keeping the... Read More

► a. Site maps help the search engine editorial staff to go through a website, hence ensuring quicker placement ► b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title "Site Map" on the home page... Read More

► a. The text of the paid links should state the words "paid text link" for Google to identify it as a paid link ► b. Only Paid text links to non-profit websites should be accepted ► c. Paid links should be disclosed through the "rel=nofollow... Read More

► a. Alexa provides free data on relative website visitor traffic ► b. Alexa and Quantcast provide information on visitor household incomes ► c. Alexa is biased towards US based traffic ► d. Quantcast only tracks people who have installed... Read More

► a. True ► b. False a. True Read More

► a. Buying an old Website and getting it ranked ► b. Buying a Google Ad words PPC campaign ► c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed ► d. Getting a DMOZ... Read More

► A. Attract visitors from the search engines straight onto the Hallway Page ► B Organizes the Doorway Pages ► C Helps people navigate to different Doorway Pages ► D. Enables search engine bots to index the Doorway Pages D. Enables... Read More

► a. The technique of monitoring the movement of the mouse on the webpage ► b. The technique of monitoring the area on which an advertisement was clicked ► c. The web browser trick, which attempts to redirect visitors away from major websites... Read More

► a. The number of times the keyword is used / (DIVIDED BY) the total word count on page - (MINUS) the total words in HTML on the page ► b. Combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears... Read More

► A. Internet Explorer ► B. Search engine spiders ► C. Opera ► D. SQL Server database attached to a website B. Search engine spiders Read More

► a. Yes ► b. No b. No Read More

► a. Increasing the keyword density on the web pages ► b. Offering a different set of web pages to the search engines ► c. Hiding the keywords within the webpage ► d. Creating multiple pages and hiding them from the website visitors d... Read More

► a. It is directly proportional to the popularity of the keyword ► b. It is inversely proportional to the competition for the keyword ► c. It is directly proportional to the chances of the keyword ranking on the first page of the Google... Read More

► a. Traffic jacking ► b. Visitor jacking ► c. View jacking ► d. Page jacking d. Page jacking Read More

► a. Google ► b. Yahoo ► c. AOL ► d. Lycos d. Lycos Read More

► a. Lycos ► b. DMOZ ► c. Google ► d. Yahoo ► e. Windows Live c. Google Read More

► A. 0.01-0.1% ► B. 3-4% ► C. 7-10% ► D. none of the above D. none of the above Read More

► a. They are greatly beneficial to SEO ► b. They are also called link farms ► c. They are paid listings ► d. They contain numerous inbound links b. They are also called link farms Read More

► a. It signifies conflict; too many people wanted the same file at the same time ► b. The page has been permanently removed ► c. The method you are using to access the file is not allowed ► d. The page has temporarily moved ► e. What... Read More